“Social Media is not for us!”
Social Media is for everyone whether you like it or not. Just the like the old saying if you can’t beat them, then join them. As an organisation these days you are playing Russian Roulette if you don’t have a strategy around Social Media.
Without a doubt social media is revolutionising the way business is being conducted. It is impacting the world like nothing we have ever experienced before. If you don’t have social media incorporated within your strategy, you have a major problem! Your customer and client base are now interacting with you and your people constantly through social media. Your employees and customers alike are talking online about what they do and don’t like about you. Take the time out to Google your business name and see what comes up. You have as much of a problem if people aren’t talking about you as if they are! You need a strategy on Social Media.
“New Technology is the answer!”
Well new technology might help but without a focus across the underlying process and supporting cultural change you will be in trouble. It will be like a new toy that might look shiny and fun but if it is not embedded within an efficient process and a supporting culture, you will be in for trouble!
So many times we see organisations that think their new technology is going to fix the world. Often we find that new technology just hides an underlying problem. So, with all due respect to the new technology, if you haven’t integrated all the other aspects it will end up costing you far more than your expected and you possibly won’t maximise its true capacity.
“We need to gather all the data before we start!”
This is often called Analysis Paralysis. There is no better time to start than today! We still witness organisations that spend months and months scrolling through data to work out what they might want to do in the future. The world is changing so rapidly that by the time you finish going through all the data, it has probably changed again and you will need new data.
The world today no longer sits around and waits for projects 12 months out. The world today is constantly changing and if you are not changing with it you have a problem. Effective decision making is critical along with agile planning that can evolve with your business and the market you operate within.
“Why spend money on process!”
Because process is where you are hiding your inefficiencies. It is often the underlying cause to escalating costs and the missing link that is often not considered when trying to transform organisations.
The best way to think of Process in your organisation is like DNA. All these strands outline how you work. Constantly we see organisations wanting to make transformational change, reduce cost and do things differently. However rarely do we see the approach come via Process. Process dictates how your organisation operates, efficiently or otherwise.
In most cases we see that the approach is via new technology. No they don’t want to touch the process just change the technology. What do you think technology is? It is just a faster way to complete a process. Technology is part of your process! It doesn’t matter what aspect of your business you decide to change, sitting underneath that will be a process.
If you truly want to be gain efficiencies, and create a more agile cost effective organisation …. Then trust us when we stay you absolutely need to be looking at your process!
“Change Management is part of the project”
No …. Change Management is your project! It is literally how you will move from current state to future state. It is not something that sits as part of the project, it wraps around the overall project.
Change Management done correctly should be one of the first things that is considered when beginning a new program of work, to almost the last thing completed. Believe us when we say … get off to a bad start with no actual change management and it will be like walking up the side of an icy slope with skis on. You might think you are climbing quickly forward, but you will be sliding backwards at a rate of knots.
How you manage change will be the difference between embedding a sustainable solution or otherwise!
